We recently redesigned the website for our longtime client, Building Blocks Therapy. Building Blocks serves the Washington, DC Metro and Northern Virginia area with top-notch pediatric speech therapy. They also offer occupational therapy for kids in their two office locations.
We have worked with Building Blocks for over 10 years, and have done a couple of refreshed designs. For this website redesign, our focus was better communicating the range of services offered and overall improvements in SEO for the website in the local area.
We did extensive keyword research to identify keyword and keyword phrase opportunities. We then applied these top selected phrases to each page of the website. This process resulted in the addition of some new service-specific pages and the tweaking of some copy to include the phrases applied to each page. In just a few days, we are already seeing ranking jumps for top keywords for the website.
We also improved some technical aspects of the website to help improve performance (which was already strong). The Events Calendar plugin allows the easy creation of content for each Social Skills Group, instead of just updating the content on one single page as we used to do. This allows events to automatically “disappear” from the front end of the website when they are over, without the need to edit the website to remove the content. This process also allows for the easy addition of different types of groups to the website.
The website redesign included a refresh of the upcoming summer camp page, which is much more engaging with a link to an online registration form.
We helped Building Blocks take ownership of their Google My Business pages, and encouraged them to ask clients for reviews, which we will continue to add to the website on a Testimonials page when more reviews and testimonials have been gathered.
Building Blocks Therapy is a respected local business helping improve children’s lives. We are honored to help support their business and their clientele with a new, easy to use website!