Building Blocks Therapy
We recently redesigned the website for our longtime client, Building Blocks Therapy. Building Blocks serves the Washington, DC Metro and Northern Virginia area with top-notch pediatric speech therapy. They also offer occupational therapy for kids in their two office locations.
We have worked with Building Blocks for over 10 years, and have done a couple of refreshed designs. For this website redesign, our focus was better communicating the range of services offered and overall improvements in SEO for the website in the local area.
Building Blocks Therapy is a respected local business helping improve children’s lives. We are honored to help support their business and their clientele with a new, easy to use website!
Objective
- Refresh the Building Blocks Therapy website to better reflect their full range of pediatric therapy services.
- Conduct keyword research and apply targeted keyword strategies to improve search engine visibility in the Washington, DC Metro and Northern Virginia area.
- Enhance the Social Skills Group listing process to reduce manual updates and improve content automation.
- Update key landing pages like the summer camp page and introduce online registration forms to simplify participation.
- Assist the client with Google My Business ownership and develop a system to collect and showcase client testimonials.
Approach
We did extensive keyword research to identify keyword and keyword phrase opportunities. We then applied these top selected phrases to each page of the website. This process resulted in the addition of some new service-specific pages and the tweaking of some copy to include the phrases applied to each page. In just a few days, we are already seeing ranking jumps for top keywords for the website.
We also improved some technical aspects of the website to help improve performance (which was already strong). The Events Calendar plugin allows the easy creation of content for each Social Skills Group, instead of just updating the content on one single page as we used to do. This allows events to automatically “disappear” from the front end of the website when they are over, without the need to edit the website to remove the content. This process also allows for the easy addition of different types of groups to the website.
The website redesign included a refresh of the upcoming summer camp page, which is much more engaging with a link to an online registration form.
We helped Building Blocks take ownership of their Google My Business pages, and encouraged them to ask clients for reviews, which we will continue to add to the website on a Testimonials page when more reviews and testimonials have been gathered.
Outcome
Stronger Online Presence: The updated website more effectively showcases Building Blocks’ expertise and services, improving engagement and credibility.
Boosted Local SEO: Optimized content and page structure have already led to notable improvements in keyword rankings within a short timeframe.
Improved Event Workflow: New event automation features reduce staff workload while providing up-to-date offerings for families.
More Compelling User Experience: Enhanced summer camp promotion and online registration provide a better path to conversion for prospective clients.
Reputation Management Foundations: With GMB access and a testimonials strategy in place, Building Blocks is better positioned to build social proof and trust online.
Long-Term Partnership: As a trusted, long-term client, Building Blocks continues to benefit from strategic website updates and performance enhancements to support their mission of helping children thrive.
