Bridges to Independence
We were pleased and honored to work with another wonderful nonprofit organization, Bridges to Independence, to help them launch a new and improved website.
New Nonprofit Home Page and Website Design
The old home page was dark and did not have much information. We added information about all the programs offered by Bridges, as well as some statistics, and examples of community activity and how to volunteer or support the nonprofit organization.
Using new hosting at Kinsta, best practices for development and reliable tools, we were able to improve the website speed and overall performance of the website.
Nonprofit Website Specialists
We love working with nonprofit organizations and helping them in their mission to make the world a better place! It is wonderful to know that their website looks, functions and performs better after we launch it, and that it is better positioned to generate support from the online and local community they serve.
A portion of this project was donated as part of our Pro Bono TLC From The Heart program.
Objective
Their former site was out of date, and although built with WordPress, was very difficult to update and edit. It needed performance improvements, as well as better messaging to make it easier for website visitors to know what the organization does, and how to help. Our mission was to:
- Redesign the Nonprofit Website & Home Page: Refresh the Bridges website with a brighter color palette, more white space, and engaging visuals to improve user experience.
- Enhance Messaging & Engagement: Craft action-oriented headlines and calls to action, ensuring visitors immediately understand the organization’s mission and how to get involved.
- Improve Technical Performance & SEO: Implement WordPress best practices, migrate content, and enhance speed, structure, and SEO for better search visibility and user experience.
- Streamline Content Management: Build a system for easy updates to events, staff, board members, and blog content.
- Support Nonprofit Growth: Ensure the website encourages donations, volunteer engagement, and community involvement while aligning with Bridges’ mission.
Approach
-
- Home Page & Website Redesign
- We brightened the color palette slightly, added more white space, and created a more action-oriented headline and calls to action at the top of the home page.
- Chose a compelling homepage image to immediately convey Bridges’ focus on families.
- We created an engaging animated version of the logo element to draw attention to the mission statement.
- Added information about all the programs offered by Bridges, as well as some statistics, and examples of community activity and how to volunteer or support the nonprofit organization.
- Technical Enhancements & WordPress Improvements
- We started from scratch with a new theme for the new design, and used a page builder to make editing easy for the client going forward.
- Cleaned up the page structure and created redirects for changed or removed URLs.
- Migrated all blog content and images from the previous website.
- Developed a custom event management system to display both new and annual events.
- Simplified updates for staff and board members, ensuring long-term maintainability.
- Hosting & Performance Optimization
- Migrated the website to Kinsta hosting, improving site speed and reliability.
- Applied best practices for development and performance, ensuring an optimized user experience.
- SEO & Search Visibility Improvements
- Created custom meta descriptions for every page to improve search engine ranking.
- Ensured proper on-page SEO structure to help Bridges reach a wider online audience.
- Commitment to Nonprofit Support
- Donated a portion of this project through our Pro Bono TLC From The Heart program.
- Delivered a high-performing, visually compelling website that helps Bridges connect with supporters, volunteers, and donors.
- Home Page & Website Redesign
Outcome
- Stronger Digital Presence: A modern, engaging website that better represents Bridges’ mission and drives community support.
- Enhanced User Experience: A brighter, more inviting design with improved navigation and engagement features.
- Improved Performance & SEO: Faster load times, optimized hosting, and custom meta descriptions ensure better search visibility.
- Easier Content Management: A structured WordPress setup with a page builder, event system, and content management tools makes updates seamless for the Bridges team.
- Long-Term Nonprofit Support: With a donated portion of the project, Bridges now has a powerful tool to attract donors, volunteers, and community support for years to come.
