Aspire Afterschool Program

,
, ,
View Website
New website for Aspire Afterschool

We were honored and happy to create a new website for the Aspire Afterschool Learning program. This Arlington nonprofit organization makes a difference in the lives of so many children in Arlington, Virginia. A reading-based program, Aspire focuses on the opportunity to help students read on grade level so that they are able to keep up with academic content and stay on track to graduate from high school.

New, Mobile-Friendly WordPress Website

The former Aspire website was out of date and was not mobile-responsive. It was built with a proprietary website builder, which was limited in design options and was hard to use.

We built the new website with WordPress, which allows Aspire to more easily edit the website on the back-end, and to include enhanced functionality for news posts, event listings and more.

We connected the website to the existing Bloomerang Donationa software and we used Zapier to connect it to their donor database as well.

Homepage Redesign

The new Aspire website features clear calls to action as well as compelling information about Aspire’s mission and impact. These messages are important to communicate on a nonprofit website, in order to make it easy for website visitors to learn more about the organization and inspire them to donate or volunteer.

We also added the GTranslate plugin to make the website easier for non-English speakers to get information to enroll their children in the program.

We look forward to seeing more engagement and support for this important organization and we are happy to be a part of the team that is helping children learn to read and succeed.

New nonprofit homepage design

Objective

  • Redesign and Modernize the Website: Build a new, mobile-responsive website for Aspire Afterschool Learning to replace the outdated, proprietary website builder.
  • Enhance Content Management & Usability: Transition to WordPress, allowing the Aspire team to easily edit and update website content.
  • Integrate Donation & Donor Management Tools: Connect the website to Bloomerang donation software and automate donor database entries via Zapier.
  • Improve Accessibility & Engagement: Implement GTranslate for non-English speakers and optimize messaging to encourage donations and volunteer participation.
  • Empower Staff with Training & Documentation: Provide training and instructions for the Aspire communications team to manage events, blog posts, and content updates.

Approach

1. Website Redesign & Migration to WordPress

  • Replaced the outdated, non-mobile-responsive site with a modern, user-friendly design.
  • Built the new website on WordPress, offering flexibility and easier content updates.
  • Improved navigation, readability, and layout to enhance user experience.

2. Donation & CRM Integration

  • Connected the website to Bloomerang, streamlining the donation process.
  • Used Zapier to sync donor contributions with Aspire’s donor database for seamless tracking.

3. Enhanced Calls to Action & Nonprofit Messaging

  • Created clear, compelling CTAs to inspire visitors to donate, volunteer, and learn more.
  • Highlighted Aspire’s mission and impact, emphasizing the importance of reading proficiency for student success.

4. Content Management & Team Training

  • Conducted a training session with the Aspire communications team on managing website updates.
  • Added step-by-step website instructions to the back end, making it easy to add events, blog posts, images, and content updates.

5. Multilingual Accessibility for Families

  • Integrated GTranslate to make the site accessible for non-English-speaking families looking to enroll their children in the program.

Outcome

  • Modern, Responsive Website: Aspire now has a professionally designed, mobile-friendly site that effectively communicates its mission and impact.
  • Simplified Content Management: The WordPress backend enables Aspire’s team to update and manage the site with ease.
  • Seamless Donation Integration: The website now offers a smoother donation experience, with Bloomerang and Zapier automation reducing administrative effort.
  • Stronger Engagement & Support: With optimized messaging, clear CTAs, and improved user experience, the new website is better positioned to attract donors, volunteers, and supporters.
  • Inclusive & Accessible Platform: The GTranslate integration ensures that non-English-speaking families can easily access enrollment and program information.