Posts by Lauren Krieger

Safely Adding a User to a Google My Business Listing

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As mentioned in these quick tips for using Google My Business for SEO, having a Google My Business listing is important for your company’s online presence. Having this listing, properly configured, can increase your business’ chances of showing up in a Google search and in the top 3 featured businesses. At some point, you will…

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The Increasing Importance of Quality Website Content

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“Content is King” is a phrase coined by Steve Jobs in 1996 in reference to the future of the internet. This idea has been progressively evident as it relates to SEO and a website’s success. The value of website content has evolved even further within the last 5 years. Google’s RankBrain, a machine learning tool…

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What is Alt Text and Why Should You Use It?

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Alt text (alternative text) is the description of an image in words “behind the scenes” in the HTML code of a website. Here is how alt text will appear in HTML as shown in Yoast’s article Image SEO Alt Tag and Title Tag Optimization: In WordPress, you can find the alt text in the image…

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