The amazing women-owned business, Tiny Chefs, has been a client for several years. We did not build their original website, but helped them maintain, troubleshoot and make updates as part of our Design TLC Plus Care Plan. Earlier this year, we suggested that the team at Tiny Chefs consider a face lift for their website and brand. The website was hard to navigate. It was also difficult to update on the back end with a bloated theme, and the design was outdated. The logo was also out of date, was not a vector graphic, and it looked a bit like clip art.
We worked with the business owner and her team to develop a Creative Brief. This document highlighting the main selling points of the business, as well as the look and feel that they wanted to communicate.
New Logo and Branding
We presented some logo concepts and we really love the one they chose! Since the program caters to two main age groups, elementary and middle schoolers, we created a “Tiny Chefs” and “Teen Chefs” version of the logo. We may also develop another iteration for “Tot Chefs” in the future. This new logo is playful, bright, and simple. It can be used in multiple ways, with a fun, matching icon.
Improved Website UX and Design
From there, we conducted some keyword research, a detailed sitemap and wireframe, and reviewed the current website content. We recommended some changes, such as adding a page for each location and adding back their blog content. We also created Gravity Forms and Thank You pages for each program type to better track activity in Google Analytics. The existing website had some good SERP positioning, so we were careful not to change much content. Any slugs that were changed were redirected so they would not lose rankings. We used our Google Spreadsheet to organize all the website content. We described this process in our case study about the Grace Episcopal Day School website project in 2017.
The old website had elements which no longer worked, such as an out of date Constant Contact form. The website was also not making the best use of The Events Calendar plugin.
The new website design was really fun to work on! The team at Tiny Chefs agreed to have some new, professional photography done. This made a huge difference in the look of the site over stock photography or blurry group shots from past events. Color selection was easier with a new, bright logo. The new site really feels friendly and fun and is easy to navigate.
On the back end, we used Beaver Builder and Beaver Themer to make templates for special page sections and events pages. This page builder plugin makes editing content really easy for the client. We also used Pods to create a special post type called Recipe Groups. The Delightful Downloads plugin allowed us to create pages to house recipes that the Tiny Chefs team sends to their clients after events and classes. This saves them having to store these files in difficult-to-share storage clouds like Dropbox and Google Drive, and brings people to their website again.
We love making and refreshing websites for schools and camps!
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